Reference Entry

online reputation management

Edited by Charles Doyle

in A Dictionary of Marketing

Fourth edition

Published in print January 2016 | ISBN: 9780198736424
Published online May 2016 | e-ISBN: 9780191800221
online reputation management

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The practice of managing and monitoring the information available online about an individual or company in order to create a

Reference Entry.  55 words. 

Subjects: Marketing

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