Reference Entry

David Ogilvy (1911–99)

Edited by Elizabeth Knowles

in Oxford Dictionary of Modern Quotations

Third edition

Published in print January 2008 | ISBN: 9780199208951
Published online January 2008 | e-ISBN: 9780191727702
David Ogilvy  (1911–99)

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The consumer isn't a moron; she is your wife.

Confessions of an Advertising Man (1963)

consumer isn't a moron

consumer

Reference Entry.  35 words. 

Subjects: Language Reference

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