Reference Entry

channel cooperation

Edited by Jonathan Law

in A Dictionary of Business and Management

Fifth edition

Published in print January 2009 | ISBN: 9780199234899
Published online January 2009 | e-ISBN: 9780191726545
channel cooperation


Cooperation between members of a *distribution channel as a result of harmonious marketing objectives and strategies. Problems can emerge

Reference Entry.  64 words. 

Subjects: Business and Management

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