Reference Entry

marketing intelligence system

Edited by Jonathan Law

in A Dictionary of Business and Management

Fifth edition

Published in print January 2009 | ISBN: 9780199234899
Published online January 2009 | e-ISBN: 9780191726545
marketing intelligence system

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A network of diverse sources that provides data about the *marketing environment; it forms part of an organization's

Reference Entry.  38 words. 

Subjects: Business and Management

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