Reference Entry


Edited by Jonathan Law

in A Dictionary of Business and Management

Fifth edition

Published in print January 2009 | ISBN: 9780199234899
Published online January 2009 | e-ISBN: 9780191726545

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The analysis of economic behaviour at the level of individual market participants, chiefly individual businesses or consumers. For an individual

Reference Entry.  69 words. 

Subjects: Business and Management

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