Reference Entry

push strategy

Edited by Jonathan Law

in A Dictionary of Business and Management

Fifth edition

Published in print January 2009 | ISBN: 9780199234899
Published online January 2009 | e-ISBN: 9780191726545
push strategy

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A strategy that makes use of a company's salesforce and trade promotion activities to create consumer demand for a product.

Reference Entry.  55 words. 

Subjects: Business and Management

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