Reference Entry

central route

Daniel Chandler and Rod Munday

in A Dictionary of Media and Communication

Published in print January 2011 | ISBN: 9780199568758
Published online January 2011 | e-ISBN: 9780191727979
central route

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In the *Elaboration Likelihood Model (Petty and Cacioppo), a strategy of *attitude change based on *

Reference Entry.  67 words. 

Subjects: Media Studies

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