Reference Entry

social acceptance appeals

Daniel Chandler and Rod Munday

in A Dictionary of Media and Communication

Published in print January 2011 | ISBN: 9780199568758
Published online January 2011 | e-ISBN: 9780191727979
social acceptance appeals

Show Summary Details

Preview

In persuasive communication, particularly in *advertising, a rhetorical strategy which plays on the audience's desire to gain the

Reference Entry.  105 words. 

Subjects: Media Studies

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content. subscribe or login to access all content.