Reference Entry

microsite

Edited by Darrel Ince

in A Dictionary of the Internet

Second edition


Published online January 2009 | e-ISBN: 9780199571444

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A part of a *Web site that has its own *URL. Normally the microsite is set up for some special event, offer or service. For example an online retailer may decide to expand its product range from clothing to shoes; a good strategy would be for that retailer to have a separate URL that that represented the address of the shoe sales part of its web site. Sometimes known as a ...

Reference Entry.  76 words. 

Subjects: Computer Networking and Communications

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