Reference Entry

advertising campaign

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
advertising campaign

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An interconnected set of creative executions running across multiple *media channels for an extended period of time, with a

Reference Entry.  456 words. 

Subjects: Marketing

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