Reference Entry

angle

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
angle

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The perspective that gives identity and character to a story. Editors and journalists constantly strive to find an ‘angle’ for

Reference Entry.  25 words. 

Subjects: Marketing

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