Reference Entry

benefit segmentation

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
benefit segmentation

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The idea that consumers can be grouped according to the principal benefits that they seek from products or services. Different

Reference Entry.  115 words. 

Subjects: Marketing

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