Reference Entry

celebrity endorsement

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
celebrity endorsement

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An advertisement or promotion featuring testimonials for products by a well-known personality from the field of entertainment, sport, and politics.

Reference Entry.  25 words. 

Subjects: Marketing

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