Reference Entry

collateral marketing strategies

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
collateral marketing strategies

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A case in which a market segmentation strategy accidently addresses the wrong target market.

Reference Entry.  17 words. 

Subjects: Marketing

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