Reference Entry

diminishing marginal utility (law of)

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
diminishing marginal utility (law of)

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An economic concept that holds that with each unit of good consumed by an individual, less and less value and

Reference Entry.  32 words. 

Subjects: Marketing

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