Reference Entry

exploratory focus groups

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
exploratory focus groups

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The panels that aid in the precise definition of the problem, in pilot testing, or in generating hypotheses for testing

Reference Entry.  29 words. 

Subjects: Marketing

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