Reference Entry

Icarus paradox

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
Icarus paradox

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A term coined by the business writer, Danny Miller, in a 1990 book by the same name, from the

Reference Entry.  98 words. 

Subjects: Marketing

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