Reference Entry

intrusive marketing

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
intrusive marketing

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The techniques of targeting and communicating with potential customers using marketing materials without their consent, such as ‘junk’ or ‘push’

Reference Entry.  29 words. 

Subjects: Marketing

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