Reference Entry

junk mail

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
junk mail

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Unsolicited promotional and advertising material that is received through normal physical postal services. See also direct marketing; e-mail marketing

Reference Entry.  23 words. 

Subjects: Marketing

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