Reference Entry

marketing laws

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
marketing laws

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Those broad generalizations and formulas used to define successful marketing. There are very few undisputed marketing laws.

Reference Entry.  19 words. 

Subjects: Marketing

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