Reference Entry

network

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
network

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A national or regional group of affiliated broadcast stations contractually bound to distribute radio or television programmes for simultaneous transmission.

Reference Entry.  21 words. 

Subjects: Marketing

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