Reference Entry

Ogilvy, David (1911–99)

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
Ogilvy, David (1911–99)

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Co-founder of Ogilvy and Mather, Ogilvy emphasized fact-based advertising. His agency created powerful ads distinguished by graceful, sensible copy that

Reference Entry.  200 words. 

Subjects: Marketing

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