Reference Entry

personal selling

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
personal selling

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A two-way, interactive form of selling which is usually conducted face to face, but which can also include telephone selling.

Reference Entry.  236 words. 

Subjects: Marketing

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