Reference Entry

users

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
users

Show Summary Details

Preview

A vital group within the overall *purchasing process who may initiate the *buying and help to define the

Reference Entry.  27 words. 

Subjects: Marketing

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.