Reference Entry

Weaver, Sylvester L ‘Pat’ (1908–2002)

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
Weaver, Sylvester L ‘Pat’ (1908–2002)

Show Summary Details

Preview

NBC. A media visionary, Weaver initiated the ‘magazine format’ at NBC-TV, which altered TV's content and buying patterns. His 1949–56

Reference Entry.  109 words. 

Subjects: Marketing

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.