Reference Entry

zero-based budgeting

Charles Doyle

in A Dictionary of Marketing

Third edition

Published in print January 2011 | ISBN: 9780199590230
Published online January 2011 | e-ISBN: 9780191727962
zero-based budgeting

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A method of budgeting in which past sales and previous expenditure levels are ignored. The company formulates its profit goals,

Reference Entry.  46 words. 

Subjects: Marketing

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