Reference Entry

experiencing focus groups

Edited by Jonathan Law

in A Dictionary of Business and Management

Sixth edition

Published in print January 2016 | ISBN: 9780199684984
Published online February 2016 | e-ISBN: 9780191765278
experiencing focus groups

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*Focus groups that enable a client to listen to consumers’ thoughts and feelings regarding specific products and services.

Reference Entry.  21 words. 

Subjects: Business and Management

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