Reference Entry

habitual buying behaviour

Edited by Jonathan Law

in A Dictionary of Business and Management

Sixth edition

Published in print January 2016 | ISBN: 9780199684984
Published online February 2016 | e-ISBN: 9780191765278
habitual buying behaviour

Show Summary Details

Preview

Consumer behaviour in the buying of cheap frequently purchased items, characterized by low consumer involvement and few significant *brand

Reference Entry.  64 words. 

Subjects: Business and Management

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.