Risk communication

in Risk

Published in print May 2011 | ISBN: 9780199576203
Published online September 2013 | e-ISBN: 9780191777714 | DOI:

Series: Very Short Introductions

Risk communication

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  • Business and Management
  • Economics
  • Research and Information


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‘Risk communication’ shows how risks are communicated between parties in society, and how effective risk communication is essential to society. Risk communications affect individuals' ability to make choices and reflect their place in society. They can be judged both technically, by their effectiveness at actually conveying information and their estimation of the public’s ability to comprehend complex information, and socially, by how they embody the social contract in society, which values respectful, bilateral involvement throughout the communication process. Poor risk communications can lead to poor decisions made by members of society, and the erosion of public trust in organisations.

Keywords: certainty equivalent; communication; decision theory; information; risk

Chapter.  5748 words.  Illustrated.

Subjects: Business and Management ; Economics ; Research and Information

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