Reference Entry

Rubicam, Raymond

Eileen Margerum

in American National Biography Online

Published in print January 1999 |
Published online February 2000 | e-ISBN: 9780198606697 | DOI:

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Rubicam, Raymond (16 June 1892–08 May 1978), advertising agency executive, was born in Brooklyn, New York, the son of Joseph Rubicam, an import-exporter, and Sarah Maria Bodine. He was raised by older siblings following his mother’s collapse after his father died when he was five. He left school in the eighth grade and lived in several states before settling in Philadelphia. Rubicam settled on a career in advertising at age twenty-three after a wide variety of jobs. F. Wallis Armstrong, his first employer, reflected advertising industry opinion: “A copywriter is a necessary evil, but an art director is just a damned luxury.” For three years Rubicam wrote ad copy that gradually gained Armstrong’s grudging respect. He married Regina McCloskey in 1916; they had three children....

Reference Entry.  1318 words. 

Subjects: Marketing

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