Journal Article

J. Walter Thompson, the Good Neighbor Policy, and Lessons in Mexican Business Culture, 1920–1950

Julio E. Moreno

in Enterprise & Society: The International Journal of Business History

Published on behalf of Business History Conference

Volume 5, issue 2, pages 254-280
Published in print June 2004 | ISSN: 1467-2227
Published online June 2004 | e-ISSN: 1467-2235 | DOI: http://dx.doi.org/10.1093/es/khh032
J. Walter Thompson, the Good Neighbor Policy, and Lessons in Mexican Business Culture, 1920–1950

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This article looks at the corporate history of J. Walter Thompson to examine the nature of U.S.-Mexican relations in the aftermath of the Great Depression and World War II. It contends that local conditions, along with a cadre of “progressive” Good Neighbor Policy diplomats, forced American companies to adopt the role of “commercial diplomats,” altering the nature of what, up to 1940, had been a tense and bitter binational relationship. The article shows how Thompson's role as a commercial diplomat changed its previous “capitalist missionary” approach and how it complemented American diplomacy, including national security measures to displace German commercial influence in Mexico during Word War II.

Journal Article.  0 words. 

Subjects: Business History

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