Journal Article

Evaluation of a comprehensive tobacco control project targeting Arabic-speakers residing in south west Sydney, Australia

Andrew Perusco, Natasha Poder, Mohammed Mohsin, Glenys Rikard-Bell, Chris Rissel, Mandy Williams, Myna Hua, Elizabeth Millen, Marial Sabry and Sanaa Guirguis

in Health Promotion International

Volume 25, issue 2, pages 153-165
Published in print June 2010 | ISSN: 0957-4824
Published online February 2010 | e-ISSN: 1460-2245 | DOI: http://dx.doi.org/10.1093/heapro/daq009
Evaluation of a comprehensive tobacco control project targeting Arabic-speakers residing in south west Sydney, Australia

More Like This

Show all results sharing this subject:

  • Public Health and Epidemiology

GO

Show Summary Details

Preview

Tobacco control is a health promotion priority, but there is limited evidence on the effectiveness of campaigns targeting culturally and linguistically diverse (CALD) populations. Being the largest population of non-English-speaking smokers residing in New South Wales (NSW), Australia, Arabic-speakers are a priority population for tobacco control. We report findings from baseline and post-intervention cross-sectional telephone surveys evaluating a comprehensive social marketing campaign (SMC) specifically targeting Arabic-speakers residing in south west Sydney, NSW. The project was associated with a decline in self-reported smoking prevalence from 26% at baseline to 20.7% at post (p < 0.05) and an increase in self-reported smoke-free households from 67.1% at baseline to 74.9% at post (p < 0.05). This paper contributes evidence that comprehensive SMCs targeting CALD populations can reduce smoking prevalence and influence smoking norms in CALD populations.

Keywords: tobacco control; social marketing; culturally and linguistically diverse; evaluation

Journal Article.  6189 words.  Illustrated.

Subjects: Public Health and Epidemiology

Full text: subscription required

How to subscribe Recommend to my Librarian

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.