Journal Article

Managing Design: The Art and Colour Section at General Motors, 1927–1941

SALLY CLARKE

in Journal of Design History

Published on behalf of Design History Society

Volume 12, issue 1, pages 65-79
Published in print January 1999 | ISSN: 0952-4649
Published online January 1999 | e-ISSN: 1741-7279 | DOI: http://dx.doi.org/10.1093/jdh/12.1.65
Managing Design: The Art and Colour Section at General Motors, 1927–1941

More Like This

Show all results sharing these subjects:

  • History of Art
  • Art Forms
  • Industrial and Commercial Art
  • Art Styles

GO

Show Summary Details

Preview

This essay investigates industrial design as a business risk. I study General Motors (GM), a firm claiming so much power by 1941 that one might assume it faced no risks. But as Harley Earl styled vehicles as smooth, streamlined images of steel, GM managers wrestled with uncertainties about consumers' tastes, the technology for manufacturing car bodies, and the task of judging designers who as creative individuals defied ‘rational’ management. GM effectively dealt with its styling risks as it dominated the largest consumer market. Still, compared to the Cord 810, GM cars were not necessarily the most fashionable or innovative autos on US highways

Keywords: automobiles; business management; consumers; industrial design; risk; United States

Journal Article.  0 words. 

Subjects: History of Art ; Art Forms ; Industrial and Commercial Art ; Art Styles

Full text: subscription required

How to subscribe Recommend to my Librarian

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.