Journal Article

How to Have a ‘Good Home’: The Practical Aesthetic and Normativity in Norway

Pauline Garvey

in Journal of Design History

Published on behalf of Design History Society

Volume 16, issue 3, pages 241-251
Published in print January 2003 | ISSN: 0952-4649
Published online January 2003 | e-ISSN: 1741-7279 | DOI: http://dx.doi.org/10.1093/jdh/16.3.241
How to Have a ‘Good Home’: The Practical Aesthetic and Normativity in Norway

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This article presents an exploration of home decoration and domestic aesthetics in the Norwegian town of Skien. The analysis of everyday domestic aesthetics is derived from original ethnographic research in which a normative social reference point such as practicality is investigated in the organization of material culture and decorative order. I analyse domestic aesthetics in terms of Campbell's discussion of need or desire-based rhetoric as forming the basis of consumer choices I discuss this position through an analysis of ‘the practical’ (praktisk)as a pertains to ideas of the ‘good home’ in Norway. I suggest that practicality can be described as an idiom through which an acceptable image of individual priorities is projected. The articulation of socially legitimate objectives also allows a certain disjuncture between words and actions and underpins one expression of the normative home.

Keywords: anthropology; home decoration; normativity; Norway; practical aesthetics

Journal Article.  0 words. 

Subjects: History of Art ; Art Forms ; Industrial and Commercial Art ; Art Styles

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