Journal Article

Modernism, Commercialism and Display Design in Britain

Yasuko Suga

in Journal of Design History

Published on behalf of Design History Society

Volume 19, issue 2, pages 137-154
Published in print January 2006 | ISSN: 0952-4649
Published online January 2006 | e-ISSN: 1741-7279 | DOI: http://dx.doi.org/10.1093/jdh/epl008
Modernism, Commercialism and Display Design in Britain

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This paper discusses the Reimann School, a private school of German origin for practical design and the first commercial art school in Britain, as a case study of the migration of continental modernism and the development of display design as modern communication media in inter-war Britain. Special focus is on the role of immigrant artists and designers in Britain in the 1930s, and the Council for Art and Industry's Sub-Committee on Presentation and Display, which made enquiries into the Reimann School's ‘most advanced’ window display courses. The Reimann provided an opportunity for widening the architecture-oriented view of exhibition and display design to a more interdisciplinary one based on a wider understanding of modernism in design.

Keywords: design education; display design; modernism; exhibitions; Reimann School and Studios; Council for Art and Industry

Journal Article.  11247 words.  Illustrated.

Subjects: History of Art ; Art Forms ; Industrial and Commercial Art ; Art Styles

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