Journal Article

Retailers, supply networks and changing articulations of ethicality: lessons from Flower Valley in South Africa

Alexandra Hughes, Cheryl McEwan and David Bek

in Journal of Economic Geography

Volume 13, issue 2, pages 211-230
Published in print March 2013 | ISSN: 1468-2702
Published online December 2012 | e-ISSN: 1468-2710 | DOI: https://dx.doi.org/10.1093/jeg/lbs049
Retailers, supply networks and changing articulations of ethicality: lessons from Flower Valley in South Africa

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  • Labour Standards: National and International
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This article advances debate on retailers’ supply networks and ethical trade using the case of sustainably harvested wildflower bouquets supplied from South Africa to domestic and UK retailers. It illustrates three developments concerning: an evolving relationship between retailers’ brands and ethical trading strategies; a growing role for institutions in the global South in shaping ethical standards and acknowledgement of the challenges facing producers when retailers’ buying practices clash with ethical requirements. These trends concern strategizing, embedding and practising ethicality, respectively, with the term ethicality capturing not only the ethical standards themselves but also the changing practices shaping what counts as ethical.

Keywords: Retailers; global production networks; ethics; South Africa; J81; L31; L81; Q01

Journal Article.  9607 words. 

Subjects: Labour Standards: National and International ; Agricultural, Environmental, and Natural Resource Economics ; Nonprofit Organizations and Public Enterprise ; Services

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