Journal Article

Geico and Google settle trade mark/keyword advertising lawsuit

Sheldon H. Klein

in Journal of Intellectual Property Law & Practice

Volume 1, issue 3, pages 167-170
Published in print February 2006 | ISSN: 1747-1532
Published online January 2006 | e-ISSN: 1747-1540 | DOI:
Geico and Google settle trade mark/keyword advertising lawsuit

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Google's sale of GEICO's trade marks for use in keyword-triggered ‘sponsored link’ advertising did not create a likelihood of confusion where the keyword-triggered advertisements did not include GEICO's marks in the headings or text, but a settlement between the parties prevented the court from deciding Google's liability for trade mark infringement for keyword-triggered advertisements that use GEICO's marks.

Journal Article.  1986 words. 

Subjects: Arbitration ; Intellectual Property Law

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