Journal Article

‘Google AdWords’, keywords, metatags: a view from one German Higher Regional Court

Birgit Clark

in Journal of Intellectual Property Law & Practice

Volume 3, issue 8, pages 496-498
Published in print August 2008 | ISSN: 1747-1532
Published online June 2008 | e-ISSN: 1747-1540 | DOI: http://dx.doi.org/10.1093/jiplp/jpn107
‘Google AdWords’, keywords, metatags: a view from one German Higher Regional Court

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The Higher Regional Court of Frankfurt has decided that using a competitor's trade mark as a keyword (‘AdWord’) in an internet search engine does not amount to trade mark infringement if the search result is clearly recognizable as an advertisement.

Journal Article.  1600 words. 

Subjects: Arbitration ; Intellectual Property Law

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