Journal Article

Hooray for Hollywood? (No) trade mark protection for Marlene Dietrich's image

Birgit Clark

in Journal of Intellectual Property Law & Practice

Volume 4, issue 5, pages 314-316
Published in print May 2009 | ISSN: 1747-1532
Published online April 2009 | e-ISSN: 1747-1540 | DOI: http://dx.doi.org/10.1093/jiplp/jpp032
Hooray for Hollywood? (No) trade mark protection for Marlene Dietrich's image

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The German Federal Supreme Court (Bundesgerichtshof) has clarified the circumstances in which the image of a famous person can be protected as a trade mark, deciding that the image of a famous person lacks distinctiveness for the goods and services that the relevant consumer would associate with the famous person and would interpret as being merely a descriptive reference to the person depicted.

Journal Article.  1500 words. 

Subjects: Arbitration ; Intellectual Property Law

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