Journal Article

Search and you will find: Google <i>AdWords</i> and trade mark protection in Europe

Eddy Ventose

in Journal of Intellectual Property Law & Practice

Volume 5, issue 2, pages 74-77
Published in print February 2010 | ISSN: 1747-1532
Published online January 2010 | e-ISSN: 1747-1540 | DOI: http://dx.doi.org/10.1093/jiplp/jpp210
Search and you will find: Google AdWords and trade mark protection in Europe

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The question whether the use by Google, in its AdWords advertising system, of keywords corresponding to trade marks constituted an infringement of those trade marks has been subjected to a critical powerful analysis by the Advocate General, who concludes that Google did not commit trade mark infringement by allowing advertisers to select keywords corresponding to trade marks or by displaying advertisements.

Journal Article.  2335 words. 

Subjects: Arbitration ; Intellectual Property Law

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