Journal Article

Vorsprung for slogans in the courts: Audi's perseverance pays off

Oliver Bray

in Journal of Intellectual Property Law & Practice

Volume 5, issue 6, pages 400-402
Published in print June 2010 | ISSN: 1747-1532
Published online June 2010 | e-ISSN: 1747-1540 | DOI: http://dx.doi.org/10.1093/jiplp/jpq049
Vorsprung for slogans in the courts: Audi's perseverance pays off

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After a 7-year battle at OHIM and in the courts, Audi has finally been allowed to register its by-now famous ‘Vorsprung durch Technik’ slogan as a Community trade mark (CTM) for a wide range of goods and services. Brand owners will welcome this ruling from the European Court of Justice, which seems set to make it easier for strap-lines of this kind to be registered in the future.

Journal Article.  1383 words. 

Subjects: Arbitration ; Intellectual Property Law

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