Journal Article

<i>Mars v Nestlé</i>: protection of colour marks in Australia

Tim Golder and Sandi Montalto

in Journal of Intellectual Property Law & Practice

Volume 5, issue 10, pages 678-680
Published in print October 2010 | ISSN: 1747-1532
Published online August 2010 | e-ISSN: 1747-1540 | DOI:
Mars v Nestlé: protection of colour marks in Australia

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The Federal Court of Australia has allowed Mars' Australian trade mark application for a particular shade of purple referred to as ‘Whiskas Purple’ to proceed to registration, in respect of cat food and additives for cat food.

Journal Article.  1171 words. 

Subjects: Arbitration ; Intellectual Property Law

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