Journal Article

No free rein to advertisers—but brand owners left in the lurch

Shalini Bengani

in Journal of Intellectual Property Law & Practice

Volume 5, issue 11, pages 762-764
Published in print November 2010 | ISSN: 1747-1532
Published online September 2010 | e-ISSN: 1747-1540 | DOI: http://dx.doi.org/10.1093/jiplp/jpq126
No free rein to advertisers—but brand owners left in the lurch

Show Summary Details

Preview

This decision provides carte blanche to resellers to use third party trade marks as keywords for internet searches so long as they do not confuse the average internet user by threatening to damage the essential function of the trade mark.

Journal Article.  1435 words. 

Subjects: Arbitration ; Intellectual Property Law

Full text: subscription required

How to subscribe Recommend to my Librarian

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.