Journal Article

Erasing ambush marketing

Barbara Cookson

in Journal of Intellectual Property Law & Practice

Volume 6, issue 3, pages 149-150
Published in print March 2011 | ISSN: 1747-1532
Published online March 2011 | e-ISSN: 1747-1540 | DOI:
Erasing ambush marketing

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The London Olympics Association Right (LOAR) is an unusual beast – a time limited, sui generis right designed solely for economic reasons. It was brought to life in all its breadth and glory by the London Olympic Games and Paralympic Games Act 2006. It is a tool to prevent ambush marketing at the London Olympics. It dies without trace on 31 December 2012.

Journal Article.  746 words. 

Subjects: Arbitration ; Intellectual Property Law

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