Article

Personalization

Sarah Carr and Mike Fisher

in Social Work

ISBN: 9780195389678
Published online December 2009 | | DOI: http://dx.doi.org/10.1093/obo/9780195389678-0066
Personalization

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This entry is an introduction to the concept of personalization in social care. Personalization is a way of expressing a value-based concept that is driving much of current Western welfare reform in adult services, and the specific use of the term is most notable in United Kingdom policy. In essence, the approach means starting with the individual as a person with strengths and preferences who may have a network of support and resources, which can include family and friends. Clients may have their own funding sources or be eligible for state funding. The challenge is to develop services and systems that are responsive to the individual person and that promote choice and control rather than fitting the person into traditional patterns of provision. Personalization reinforces the idea that individuals are best placed to know what they need and how those needs can be best met. The literature relating to personalization is currently emerging, both for practice and for policy. The research base to date has mainly focused on personal and individual budget schemes, but this entry also includes references to literature discussing implications for wider social care practice and policy reform issues.

Article.  7015 words. 

Subjects: Social Work

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