Article

Media Effects in Politics

James Druckman

in Political Science

ISBN: 9780199756223
Published online November 2011 | | DOI: http://dx.doi.org/10.1093/obo/9780199756223-0033
Media Effects in Politics

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  • Politics
  • Comparative Politics
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Most of what citizens know about politics comes from what they learn via the media. Scholars began studying the influence of media messages on citizens’ opinions and behaviors as soon as radio became widely available in the 1920s and 1930s. The extent of media influence is of both practical and normative importance. Political campaigns hope to understand how and when communications transmitted via the media influence citizens’ opinions, and theorists study the origins and nature of citizens’ preferences as the basis of democratic government. The field of political media effects is interdisciplinary and includes political scientists, sociologists, psychologists, communication scholars, economists, anthropologists, and others.

Article.  7037 words. 

Subjects: Politics ; Comparative Politics ; Political Institutions ; Political Methodology ; Political Theory

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