Reasoned Action Frameworks

Marco Yzer and Brian Southwell

in Communication

ISBN: 9780199756841
Published online February 2011 | | DOI:
Reasoned Action Frameworks

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Reasoned action frameworks, which include the Theory of Reasoned Action and its extensions, the widely used Theory of Planned Behavior and the more recent Integrative Model of Behavioral Prediction, describe that intention to perform a behavior follows reasonably (but not necessarily rationally) from specific beliefs that people hold about the behavior and that people act on their intentions when they have the required skills and when situational factors do not impede behavioral performance. Reasoned action research has two broad foci. A first seeks to advance theoretical understanding of human social behavior as based on expectancy beliefs about consequences of behavioral performance. A second applies reasoned action research to development or evaluation of interventions that seek to modify a specific behavior in a particular population. The relevance of the reasoned action approach for communication scholars lies in its direct applicability to a wide range of important communication questions, including the explanation of communication as a socially relevant behavior and intra-individual processes to explain how exposure to information leads to behavior change. Although reasoned action propositions embed belief-based processes in a multilevel system of influence, the individual is nonetheless the primary level of analysis. The range of citations included in this bibliography addresses the decades-long time frame during which scholars have explicitly employed core reasoned action concepts. Beyond the introductory works, the examples presented here are illustrative rather than exhaustive, by necessity, as few other behavioral theories have generated more citations in communication research.

Article.  9136 words. 

Subjects: Communication Studies

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