Embedded Coverage

Michel M. Haigh

in Communication

ISBN: 9780199756841
Published online April 2012 | | DOI:
Embedded Coverage

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When examining the stories told about the war in Iraq, one notices reporters reporting from the battlefield, “embedded” with the troops. The war in Iraq marked the first time reporters were “living, eating, moving in combat with the unit,” otherwise known as being “embedded” (US Department of Defense, News Transcript, 2003). The use of embedded reporters significantly changed how the story of the Iraq War was told. Research has examined how the use of embedded reporters altered the tone of print and broadcast stories as well as how the stories were framed. In addition, embedded reporters have been asked about their thoughts on how the process worked. In the end, understanding the use of embedded reporters is important, because they altered how the story of the war was told. The strained history and relationship between the press and the military led the two groups to work together and develop the embedded-press system. The war in Iraq was the first war to employ the use of “embeds.” Research shows that embedded reporters provided more positive accounts of the war in Iraq. Embedded reporters state they were able to tell fragmented stories about what was happening in Iraq but were still able to abide by their professional norms and standards. The 24/7 news cycle and advancing technology made telling the story of Iraq more complicated. The US media rarely showed photos of casualties of the war, especially in the first five weeks. Its coverage of Iraq may be considered sanitized compared to coverage shown in the Middle East. In the end, how the story of Iraq was told may have impacted public opinion about the war. Researchers disagree as to why people support a war, but the media and the military must work together to tell a story so the public can decide.

Article.  5284 words. 

Subjects: Communication Studies

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