Article

Propaganda

Aaron Delwiche

in Communication

ISBN: 9780199756841
Published online February 2011 | | DOI: http://dx.doi.org/10.1093/obo/9780199756841-0070
Propaganda

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Propaganda researchers study systematic attempts to influence audience perceptions and behaviors. This area of scholarship is intrinsically interdisciplinary, with findings emerging from such fields as anthropology, art, communication, computer science, history, psychology, and sociology. Some propaganda scholars measure outcomes, while others analyze themes, techniques, and campaign strategies without making claims about audience effects. Quantitative and qualitative research methods are commonly used, with many scholars incorporating a mixed-method approach.

Article.  6165 words. 

Subjects: Communication Studies

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