Sports Communication

Bryan E. Denham

in Communication

ISBN: 9780199756841
Published online April 2012 | | DOI:
Sports Communication


Amateur and professional sports play a significant role in society and popular culture, and scholars have increasingly used sports as a backdrop for studying both human and mass communication processes. Studies in sports communication have addressed subjects such as audience reactions to mediated sporting contests; communication between coaches and athletes; media portrayals of athletes based on considerations such as gender, race, and nationality; and the professional routines of sports media practitioners. Methodologically, researchers have used both quantitative and qualitative approaches and have also approached scholarship through frameworks in critical and cultural studies. Although much of the scholarly literature in sports communication appears in peer-reviewed journals, researchers will find certain texts referenced in this article especially useful for surveying the field.

Article.  9831 words. 

Subjects: Communication Studies

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